Bienvenue au New Hampshire’s goal is helping businesses and organizations welcome French-speaking visitors. Our program was developed in 2012 to educate, coordinate resources, translate, network, facilitate marketing, raise awareness, and advocate for systemic change among the leadership of front-line tourism organizations in the state. Since then, Bienvenue has grown to establish itself as a functioning entity with several regional partners including Plymouth State University, the NH-Canada Trade Council, Ski NH, and others.
What We Offer:
Bienvenue au New Hampshire has developed French-language and Canadian/Quebecois cultural programming that is specifically designed to strengthen the North Country economy.
Our Objectives:
- An increased understanding of basic French-language words and phrases among front-line service workers
- An increased number of bilingual signs, menus, and advertising materials throughout the region
- Increased visitation from Quebec and Canada-based tourists
- Higher levels of repeat visitors to the North Country
- Higher levels of visitor satisfaction
- Increase the amount of time travelers spend in the region
- Increased French-Canadian tourism revenue
- Positive feedback from chambers & business leadership
- Increased number of “people-days” of French-Canadian visitors
- Increased funding partnerships
- A greater level of awareness of all the region has to offer and how to best access it
Project Partners:
The Bienvenue New Hampshire Project is a coalition of cross-disciplinary experts covering many sectors of the North Country economy:
- Plymouth State University Department of Languages and Linguistics
- The NH Canada Trade Council
- The NH Department of Economic Development
- The NH Department of Travel and Tourism Development
- The Office of U.S. Senator Shaheen
- Plymouth State University Center for Rural Partnerships
- Museum of the White Mountains
- New England/Canada Business Council
- Ski New Hampshire
